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Karin McCay and Abner Euresti
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Karin McCay with Tom Brokaw
From a young age, Karin McCay has loved speech and communication. She parlayed that love into a 37-year broadcast career with KCBD-TV, with her co-anchor Abner Euresti. Her efforts and expertise from the news desk to the set of the Children’s Miracle Network Telethon and now to authoring children’s books earned her recognition from Lubbock’s Chapter of the Association of Women in Communication as the 2017 Mary Ann Edwards Professional Communicator of the Year.
McCay’s first plan after college was to work in children’s television. Life happened, spurred by her marriage to husband Bill, and Lubbock became her home. She and Euresti began their partnership in 1980, anchoring the news at 6 and 10 p.m. “We never dreamed we would still be doing this,” McCay said. “I owe much of our success to the friendship we have. We really like each other, support each other and our audiences see that.”
In 1983, McCay and Euresti were approached by the Osmond Foundation about their new effort, Children’s Miracle Network (CMN). With University Medical Center — then Lubbock General Hospital — CMN wanted KCBD to become one of the first television stations in the country to host a telethon raising money for local children’s health services. They said yes and are now the longest running broadcast team in CMN, anchoring that telethon for 34 years.
Her love of children and telling stories has entered a new phase as a published author of children’s books. Three books from her series, “Magic Mommy Stories,” have been signed with a publisher and two are in production. The stories are drawn from bedtime stories made up for children and grandchildren. “I am interested in new things and writing children’s books was definitely a new thing for me,” she said. “These stories are great examples of writing to a level so people, in this case children, can understand.”
As the AWC Professional Communicator of the Year, McCay feels a responsibility to her audiences. “This is such a great honor and one that will challenge me to continue learning and tackle more challenges.”
By Jo Ann Langston