David Tobin’s snow services of plowing and salting for businesses began 19 years ago with a contract for one Target store in Roswell, New Mexico.
Sitting in his home-based office in a building set on his residential property in Lubbock, Snow Services of New Mexico LLC Owner David Tobin is comfortably but sharply dressed in an elegantly rustic atmosphere, surrounded by tokens of everything he loves. There are pictures of his family, reminders of his membership at John the Baptist Catholic Church, baseball and archery trophies, World Series of Poker and World Poker Tournament trophies and pictures, and a cheerful sign on the window proclaiming “Let It Snow.” Tobin’s voice is animated with excitement as he talks about snow falling in New Mexico that may soon be moving into the Lubbock area.
Tobin’s snow services of plowing and salting for businesses began 19 years ago with a contract for one Target store in Roswell, New Mexico. His unending passion and determination for all his endeavors has grown his business into being Wal-Mart’s largest snow contractor — operating under a three-year contract for 60 Wal-Marts in Texas and New Mexico, and also includes 32 Bank of Americas, 20 Walgreens, 11 Targets, six grocery stores, two Academy Sports, 10 Dollar Generals, all the Alliance buildings in Lubbock, and many strip centers, churches and other customers.
It’s winter, so temperatures will drop; it may snow; it may freeze. These are just the facts of living in Lubbock. “Business owners need to be prepared. It doesn’t cost them anything to contract with us, unless they end up needing our snow services, so they have nothing to lose, and every possibility we may end up saving them days of lost business. We have competitive rates and the right, heavy equipment,” Tobin said. It’s a message he strives to get across every year to his clients.
Tobin’s words of wisdom are an echo of some of the brightest minds in history. Benjamin Franklin is quoted as saying, “By failing to prepare, you prepare to fail.” And Abraham Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” But despite Tobin’s reminders and pleas for area business owners to heed his advice to prepare, there are many who don’t, and they end up paying a hefty price.
Tobin said businesses not contracted with his services will end up paying almost double for emergency snow removal services and the delays can also keep doors shut for days to customers unable to access parking areas.
Last year’s Lubbock snowstorm left many non-contracted businesses unable to open for customers. A literal example, Tobin said, was Academy Sports. People couldn’t see the front doors through the 20-foot-high snow drifts that were 60 yards long and the front doors were completely blocked. But, Academy Sports was prepared, and having contracted with Tobin’s snow services and with access to his company’s fleet of heavy equipment and round-the-clock workers, the store was open for business within hours. Snow Services also carries full liability coverage for the customers of the businesses they service and workers’ compensation for employees.
“All of our contract customers come first, then we start a list of everyone who has not contracted but calling in with emergency requests for help. We had 492 emergency calls come in last year and we could only get to 109 of them. We prioritize hospital clinics and other emergency services,” Tobin said.
Because Tobin approaches his business just as he does his life, customers can be assured of his superior customer service and high-quality work. He said, “I attribute my work ethic mostly to baseball and my coaches and some to other passions of mine. It’s all about dedication to do my best. It’s about putting in long hours and working hard.”
Growing up in Iowa, Tobin was a rookie ball player for the Los Angeles Dodgers and said a highlight was working two pitching sessions with the legendary Sandy Koufax. Interestingly, his first roommate during spring training sessions was Candy Maldonado, the famous former outfielder for the majors. Tobin also broke the record for wins during his freshman year in college playing baseball and is passing his legacy of learning along as a pitchers’ coach for baseball youth—and even has a professional pitcher’s mound built at home for sessions. He won Michael Cooper’s 3-point basketball contest in Albuquerque, beating 1,700 contestants and said he’ll pit himself against anyone who wants to play. He is an avid bow hunter—a nod to his younger days of being a state archery champion. He also earned a master’s in business from the Air Force. Tobin said his dad taught him to play poker when he was five and as an adult he honed his skills and boasts first through fourth place trophies from a combination of three World Poker Tournaments and three final tables at World Series Poker.
But for all of Tobin’s interests, his focus is on his snow business. Contacting him at Snow Services of New Mexico LLC and rest secure in the knowledge your business will withstand and prosper even under the dire winter storms that blow into the South Plains.
By Kim Lehman