Business Focus



Do what you love, love what you do. It’s an idea many of us desire to achieve when considering a line of work. Michelle Ellison, owner of Michelle Ellison with Cruise Planners, has achieved the dream by turning her passion into a successful business. more

Jun 6, 2017 10:25 AM Business Focus

Regardless of how all the pieces fell into place, the mantra that consistently resonates throughout every Director's Choice staff member after more than 20 years is, “It’s all about the kids.” more

May 2, 2017 1:52 PM Business Focus

Finding the small shop of Hard Tops of Lubbock was a little confusing as the sign still read J&D Auto Sales. But finding the business that refurbishes outdated countertops and bathtubs was well worth the effort. more

Apr 3, 2017 8:54 AM Business Focus

Three West Texas farmers are branding their way across the Texas food and beverage industry with their bloody mary mix they say epitomizes the trademark taste of spice expected from our area. more

Mar 1, 2017 3:05 PM Business Focus

Sitting in his home-based office in a building set on his residential property in Lubbock, Snow Services of New Mexico LLC Owner David Tobin is comfortably but sharply dressed in an elegantly rustic atmosphere, surrounded by tokens of everything he l more

Dec 29, 2016 9:16 AM Business Focus