Director's Choice

In the business of ‘tuning in’ to kids

Regardless of how all the pieces fell into place, the mantra that consistently resonates throughout every Director's Choice staff member after more than 20 years is, “It’s all about the kids.”



Finding the small shop of Hard Tops of Lubbock was a little confusing as the sign still read J&D Auto Sales. But finding the business that refurbishes outdated countertops and bathtubs was well worth the effort. more

Apr 3, 2017 8:54 AM Business Focus

Bahama Buck’s 100th store opens in El Paso on March 7 and all locations across the nation are commemorating the event throughout the day. more

Mar 4, 2017 3:59 PM Business

Three West Texas farmers are branding their way across the Texas food and beverage industry with their bloody mary mix they say epitomizes the trademark taste of spice expected from our area. more

Mar 1, 2017 3:05 PM Business Focus

Sitting in his home-based office in a building set on his residential property in Lubbock, Snow Services of New Mexico LLC Owner David Tobin is comfortably but sharply dressed in an elegantly rustic atmosphere, surrounded by tokens of everything he l more

Dec 29, 2016 9:16 AM Business Focus

A lot of parents in the Lubbock area are familiar with the very popular Polar Express train ride operating out of Wolfforth during the Christmas season. The economic impact the rail system makes on the community yearround is something to contemplate. more

Dec 7, 2016 10:17 AM Business Focus

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